Puro Chingón Collective, LLC.
The Puro Chingón Collective is a Latino art trifecta specializing in happenings, the activation of nontraditional spaces,
designer toys, and art zines. Collective members are three Austin, Latino artists: Claudia Aparicio-Gamundi, James Huizar,
and Claudia Zapata. Initially their creative collaboration was solely as co–workers at the Mexic–Arte Museum,
the Official Mexican and Mexican American Museum. In 2012, the Collective was formed after their creation of
the arts publication, ChingoZine, and in 2013, the Collective began working in larger scale public
works formats after receiving the Downtown Austin Alliance Placemaking Grant. This proposed mural project
consisted of a ninety–six foot mural in Downtown Austin referencing Latinos in the history of downtown Austin.
Also in 2013, the Collective initiated The Puro Chingón Social Club, a monthly Latino–themed program presented
at the North Door in Austin, Texas throughout 2013. For previous programs, the Puro Chingón Collective conducted
interactive film viewings of movies such as Mi Vida Loca, Y Tú Mama Tambien, and Selena. Audience members
received props that coincided with key scenes in the film, allowing viewers to augment their experience in a whimsical
fashion reminiscent of the Rocky Horror Show. With each created project or public work, the Puro Chingón Collective’s
objective is a reimagining and referencing of Latino history and culture. In 2014, the Collective designed the Pachanga Latino Music Festival, released ChingoZine 4, and debuted their designer toy line, Chingolandia.
For more information go to the official website purochingoncollective.com.